ManyWorlds Profile - William E. Hoover Jr.

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William E. Hoover Jr.

09/29/2006

Making China Your Second Home Market: An Interview With The CEO of Danfoss

The head of the Danish industrial-controls company wants to make China one of its core markets.

McKinsey Quarterly published on 01/01/2006, rated

by our experts.

Large companies in some European countries, and even in the United States, are worried about the saturation of their home markets. Consider how much more worried they would be if—like Danish industrial-controls company Danfoss—their home market consisted of only 5.1 million people to start with. In this... [read more...]

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