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Updated each business day, last updated December 20, 2011   
Inspiring Loyalty by Asking, “What If?”
Kellogg School of Management published on 12/07/2011, rated by our experts.
The power of scenario thinking has been a frequent theme of this site. And it almost goes without saying that the application of scenario thinking is most typically with respect to alternative futures. But the research summarized in this article illustrates the power of applying scenario thinking... [read more...]
The Customer Lifetime Value Equation: Will It Pay Off for Tech Companies?
Knowledge@Wharton published on 12/07/2011, rated by our experts.
Customer Lifetime Value (CLV) is the concept of accounting for the total cash returns over the life of the customer relationship. And in practice it means investing up-front in the relationship in the hope of recouping the investment over time. This practice is, of course, as old as the proverbial... [read more...]
From Predictions to Processes: Business Futurism Matures
ManyWorlds published on 07/15/2002, rated by our experts.
Business futurism is not what it used to be, says Max More. The consistent failure of predictions by forecasters, whether in business, economics, engineering, or ecology, may make some executives want to give up on applying futures thinking to strategy and the understanding of potential markets. The... [read more...]
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